Business Value
Improve the quality of your unified customer profiles and insights by filtering out unwanted rows from your source data directly in Customer Insights - Data. Removing old or incomplete rows that don’t provide value allows Customer Insights - Data to create higher quality insights in less time and saves having to filter out unwanted data in downstream processes.
Feature Details
A common challenge when working with customer source data is dealing with old and obsolete source data that is ingested with the data you do want. But preprocessing your source data takes additional time and effort.
Now, Customer Insights - Data allows you to apply row filters directly to any source table you ingest, reducing the data scope to just what you need. Filters are applied once on the Tables page where source tables are now displayed on their own tab separated from the output tables created by Customer Insights. Select the row filter link next to any table to simply set the desired filters.
![Add filters on the Tables page Add filters on the Tables page]()
To optimize processing speed, data is filtered in Spark when it's processed by the unification, segments, measures, activities, and models. The full, unfiltered data set is available when downloading it from from the Tables page.
Key values of this feature include:
- Improved processing time: By removing unwanted rows, the system no longer processes data that isn’t needed, which can reduce processing time.
- Improved output data: Removing unnecessary data from the output makes your data easier to use by consumers who will no longer need to exclude unwanted data.
Preview limitation The condition 'Is any of' {list of values} is supported for string data only.
![Row filters support multiple conditions and operators Row filters support multiple conditions and operators]()
Enabled for:
Admins, makers, marketers, or analysts, automatically
This feature is meant to be used by administrators, makers, or business analysts and is enabled automatically.