Features included in release plans: 2

Dynamics 365 Customer Insights - Data 2025 release wave 1

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Features included in release plans: 2
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Upcoming features included in release plans: 1
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Features released to market: 1
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Features released on or before: Mar 31, 2024

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Business Value

Your customer data constantly grows and includes rapidly changing signals like online activities and mobile interactions. As the data set grows, reprocessing the data takes longer. This delay slows your ability to respond to changes and provides stale insights. With native support for the Delta Lake data format in Customer Insights - Data, you can speed up unifying customer data by processing only the incremental changes to your data. You get results faster and engage customers with the most up-to-date insights.

Feature Details

Delta Lake format lets you track changes to your data over time. When you use Customer Insights with native support for the Delta Lake table format, you can use Delta Lake incremental data updates to speed up processing in Customer Insights - Data.

Customer profile data usually changes by only a small percentage each day. Instead of reprocessing the entire data set every day, Customer Insights - Data processes only the changed source data for unification in the Delta format. This approach saves time and delivers results faster. This improvement happens automatically when all tables use the Delta format. You don't need to set up or change anything.

We plan to add incremental processing for segments, measures, activities, and predictions in future updates.

Enabled for:

Admins, makers, marketers, or analysts, automatically
Admins
    Note:
    • In this release, incremental unification requires that all source tables in the unification process use the Delta format. When you ingest tables to Customer Insights - Data with the Delta Lake connector or the Dataverse connector, you use the Delta format.

    Change history


    Public preview date moved to Jun 2024 General availability date moved to Aug 2024 Apr 22, 2024
    Timelines:
    Early Access: ---
    Public preview: Sep 2025
    General availability: Mar 2026
    Last updated: Aug 07, 2025

    Included in:
    2025 release wave 2
    2025 release wave 1

    Enabled for:
    Admins, makers, marketers, or analysts, automatically

    Business Value

    The Microsoft Dataverse connector now provides the best option for importing data from Dataverse into Customer Insights - Data. With this connector, you can import the largest Dataverse tables with high performance and reliability. You can now select tables more easily, so you can choose only the tables you want to import. This selection gives you precise control over the data that goes into Customer Insights - Data.

    Feature Details

    Updates to the Dataverse connector make it the best choice for importing tables from Dataverse to Customer Insights - Data.

    • Performance improvements let you import even the largest Dataverse tables with faster speed.
    • Removal of the previous limit that restricted data ingestion to less than two years old data from Dataverse. Now, you can ingest and use all your Dataverse data.
    • Improved reliability through importing data in the Delta format, which removes issues common to the .csv format.
    • Ability to select only the Dataverse tables you want to use in Customer Insights. You no longer need to select read-only mandatory tables.

    The update automatically updates existing Dataverse connections without any downtime.

    Screenshot of the Microsoft Dataverse connector.

    Enabled for:

    Admins, makers, marketers, or analysts, automatically
    This feature is meant to be used by administrators, makers, or business analysts and is enabled automatically.
      Note:
      • The author created this article with assistance from AI. Learn more

      Change history


      Public preview date moved to Jun 2024
      General availability date moved to Aug 2024
      Feb 22, 2024
      Timelines:
      Early Access: ---
      Public preview: ---
      General availability: Mar 19, 2025
      Last updated: Aug 07, 2025

      Included in:
      2024 release wave 2

      Enabled for:
      Admins, makers, marketers, or analysts, automatically