When marketers design a one-time journey, there's now a checkbox they can select if they want audience members to be able to go through the journey more than once if the audience member qualifies for that lifecycle state multiple times.

Prior to this feature, audience members who had been through a one-time journey were deliberately blocked from going through it again. Marketers want the option to allow audience members to repeat a journey if they qualify for its dynamic segment more than once. If a one-time journey specifies that a customer who completes a purchase receives an email receipt, the customer should be able to go through that journey each time they make a new purchase. If, for example, the dynamic segment is based on a purchase completion, each time a customer qualifies for that segment, they should be able to go through the journey again.

With data export, you can:

• Export engagement data, such as email openings, clicks, and bounces from Customer Insights - Journeys.
• Securely export Customer Insights - Journeys interaction data directly to your preferred storage.
• Use the exported data with your existing reporting systems to create custom reports.

• Use the standard out-of-the-box triggers to facilitate greater engagement with your customers rather than using more complex approaches such as Power Automate flows.
• Use marketing interactions such as "email link clicked" to orchestrate customer journeys based on a certain customer interaction.
• Make the right business decisions by branching journeys based on customer interactions and responses.

Protect your brand's reputation and maintain customer trust by pausing outreach during unexpected events like natural disasters or periods of national mourning.

• Pause a journey manually to prevent new customers from entering.
• Resume a journey manually so new customers can enter.
• If needed, the paused journey can be stopped.

Scenario example: A national bank is conducting a campaign across the country to contact borrowers who are behind on their mortgage payments and are at risk of foreclosure. When a natural disaster strikes and a state of emergency is declared, continuing this outreach would be seen as insensitive. Previously, the bank had to stop the journey and launch a new journey with an updated audience (to avoid contacting the same customers again) after the situation improved—a process that was both labor-intensive and prone to errors. With the new journey pause capability, the bank can effortlessly pause the outreach and resume it once conditions allow.

Trigger and personalize customer experiences, score leads, and track engagement history based on customers' web activity and clicks.

• Easily generate a tracking script and embed it in your website.
• Use web interaction triggers to build personalized customer experiences.
• Get a holistic view of your customer engagement across touchpoints leveraging first-party data, protecting your customer privacy, and complying with data privacy regulations.

With the enhanced quiet time options, you can:

• Ensure adherence to various regulations by establishing quiet time rules for different regions or based on your business operation.
• Set the times, days, and dates when customers shouldn’t be contacted.
• Define the customer’s region and time zone.
• Customize quiet time settings for a particular journey. Upon activation of the journey, interactions are either initiated or queued in accordance with the preset rules and the identified customer's time zone or location.

Scenario example: Consider the case of a global e-commerce company that has customers spread across multiple countries. To respect their customers' time and adhere to regional regulations, they decide to set quiet times based on their customers’ locations. They set up different quiet rules for customers in the United States, Europe, and Asia, ensuring they comply with each region's specific communication laws. Once the journey is activated, all promotional interactions are either triggered or queued based on these pre-established rules and the provided customer's time zone. For instance, a customer in New York receives promotional information during their daytime, increasing the chances of engagement.

• Reach up to 100 million marketing contacts (up more than 3 times from the previous 30 million contact limit). Marketing contacts only include those that you engage with through interactions such as emails, SMS, and push notifications.
• Deliver up to 300 million monthly interactions (through email messages, SMS, push, or custom channels). This is up 3 times from the previous 100 million outbound interaction limit.
• Create segments of up to 100 million marketing contacts.
• Engage with customers in near real time with a 30-second response time. (The response time is the time from a trigger being activated to a message being sent in a single-step customer journey. The actual message delivery time varies depending on the recipient’s email server, the message-sending channel used, and other factors.)

Your customers can now register for upcoming events with minimal effort, simply confirming or updating their prepopulated data. The ease of use enhances the overall customer experience and boosts your conversion rates.

• To have the form automatically filled, your customer needs to open the form from the link sent in the Customer Insights-generated invite email.
• Available for marketing and event registration forms.

Create journeys that wait until a customer becomes part of a segment before continuing to the next steps in the journey.

• Choose a segment as the condition for an if/then branching step.
• Set the amount of time you want to wait for the customer to become a member of the segment before continuing.
• Choose which actions to take if the customer is or is not a member of the segment.